Law Firm Websites: What They Cost and What You Get
- Law firm websites priced honestly land between $4,000 and $25,000, and the spread comes down to page count, how much content gets written from scratch, and how many systems the site has to talk to.
- A $4,000 to $7,000 build is right for solos and two-attorney firms that need a fast, clean, properly structured site with real practice area pages.
- The $8,000 to $15,000 range is where most growing firms belong, because that is where custom design, location pages, CRM integration, and call tracking all fit in the same project.
- Sites over $16,000 make sense for multi-office firms, multi-practice firms, and anyone migrating hundreds of URLs or launching a second language.
- Whatever you spend, insist on owning the site outright. Leased sites on a proprietary CMS are the single most expensive mistake in legal marketing.
Ask five agencies what a law firm website costs and you will get five answers spread across $1,500 to $80,000, every one of them delivered with total confidence. That is not because the work varies that much. It is because almost nobody will tell you what is inside the number.
So here is our pricing, out loud. We build law firm websites from $4,000 to $25,000. Below is what each tier includes, what pushes a project from one tier to the next, and how to figure out which one your firm needs.
You are not paying for pages. You are paying for decisions.
A ten page site and a forty page site take different amounts of production time, sure. But the money is in the thinking that happens before anyone opens a design file.
Which practice areas get their own page and which get folded into a parent? Does the Fort Lauderdale office need a location page, or will that cannibalize the main site? What does the intake form ask, and where does the submission go? Which pages are built to rank and which are built to convert traffic that arrives from Google Ads?
Firms that skip those decisions end up with a good looking site that produces nothing. We see it constantly. When we audit an existing firm site, we typically find 15 or more fixable structural and technical problems before we get anywhere near the design, which is why our law firm SEO work always starts with the foundations rather than the content calendar.
$4,000 to $7,000: the solo and small law firm website build
This is the right tier for a solo, a two attorney firm, or a newer practice that needs a credible site fast without wasting money on scope it cannot use yet.
What is included:
- 8 to 12 pages on WordPress, built on a fast, mobile-first framework
- A dedicated page for each core practice area, written for search intent rather than filler
- Attorney bio pages with proper Person schema
- Contact page, intake form, click to call, and form submissions tracked in Google Analytics 4
- Local business and legal service schema markup
- Core Web Vitals tuned before launch, not after
- Google Business Profile connected and optimized
Timeline is usually 4 to 6 weeks. Most of that is waiting on bios, headshots, and your feedback rather than production.
Real talk on this tier: if your firm is billing under about $750,000 a year, a $25,000 website is a mistake. Spend $6,000 here, get a site that loads fast and converts, and put the other $19,000 into Local Service Ads and content. A beautiful site with no traffic is an expensive brochure.
$8,000 to $15,000: the growth law firm website build
This is where most firms with three to fifteen attorneys should be, and it is the tier we build most often.
Everything in the first tier, plus:
- 20 to 40 pages, including sub-practice pages and location pages for each market you serve
- Custom design rather than a configured theme, with a reusable component set so your team can add pages later without breaking the layout
- Copy written from scratch for every page by writers who understand legal search intent
- CRM integration with Lawmatics, Clio Grow, Filevine, or whatever you already run, so leads land in your pipeline instead of an inbox
- CallRail number pools with dynamic number insertion, so you can tell which channel produced the call
- Migration from your old site with a full redirect map
- Conversion tracking wired to signed cases, not form fills
The jump from $7,000 to $12,000 is almost always content volume and integrations. Thirty pages of original, search-ready legal copy is a real writing project. Anyone quoting you forty pages for $5,000 is generating it and hoping you do not read it.
$16,000 to $25,000: the multi-office build
Reserve this tier for firms with genuine complexity. Multiple offices, multiple practice groups that barely overlap, a mass tort landing page system, or a Spanish language version that needs its own URL structure and hreflang setup rather than a translate widget.
What lives up here:
- 60 or more pages, often with a templated system for location and sub-practice pages
- A full design system with documented components and page templates
- Complex migrations. The last several firm sites we moved in 2026 each came with 200 or more legacy URLs that needed individual redirect decisions, and getting that wrong costs you rankings you already paid for
- Second language build with proper technical implementation
- Intake automation, routing rules, and after-hours handling built into the site flow
- Accessibility remediation toward WCAG 2.1 AA
- A structured post-launch CRO plan with defined tests for the first 90 days
If none of those apply to your firm, do not buy this tier. It will not outperform a $12,000 build.
What pushes the price up
Six things move a quote, in rough order of impact:
- Original content volume. Writing is the largest line item on almost every project.
- Migration complexity. A 40 page site is simple. A 900 page site with fifteen years of blog archive is not.
- Integrations. Every system the site talks to adds discovery, testing, and failure modes.
- Design scope. Configured theme, customized theme, and fully custom are three different budgets.
- Second language. Done properly it is close to a second build.
- Approval layers. A four partner committee reviewing every page adds weeks, and weeks are money.
If you want to sanity check what any of this should return before you commit, run the numbers through our law firm marketing calculator.
The leased website trap
Some of the big legal marketing vendors will build you a site for very little upfront, or fold it into a monthly retainer. The site sits on their proprietary platform. You do not get the files. When you leave, you leave with nothing.
We have watched firms discover this at the worst possible moment, usually mid-fight over performance. They have spent five years and six figures building domain authority, and the only way to keep the site is to keep paying.
Own your site. Own your domain registrar login, your hosting, your analytics property, your Google Business Profile, your CallRail account, and your CRM. If a vendor will not hand those over on request, that tells you what the relationship is.
How to pick your tier in about two minutes
Answer these:
- How many practice areas do you want to compete for in search? One or two points to the first tier. Four or more points to the second.
- How many physical offices? More than two, and you are in the second tier minimum.
- Is your current site being migrated, or are you starting clean? Migrations add cost.
- Do you have a CRM and call tracking already, or does this project need to stand them up?
- Is your intake team ready for more volume? If the answer is no, fix that first. Our intake analysis exists because a better website pointed at a broken intake process just produces more missed calls.
What we include at every tier
Every law firm website we build ships with the same non-negotiables regardless of budget:
- You own everything. Full WordPress files, hosting in your name if you want it, all account credentials.
- Search architecture designed before design starts, so practice area and location pages are structured to rank rather than retrofitted later.
- Conversion tracking that ties a form or call back to its source.
- Schema markup for the firm, the attorneys, and the services.
- Page speed handled as a requirement rather than an afterthought.
- Content written by people, reviewed by you, ethics-compliant for your bar.
If you want to see what strong legal design looks like before you spend anything, we broke down 32 law firm site examples and what each one gets right. And if you are budgeting the whole marketing program rather than just the build, our honest breakdown of law firm SEO costs covers the ongoing side.
Get a quote on a new law firm website design
Tell us how many attorneys, how many offices, how many practice areas, and whether you are migrating an existing site. We will come back with a fixed scope and a fixed price inside those ranges, no discovery fee and no pressure to take a tier you do not need.
You can reach out here. If you want the background on how we work first, read our difference.