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The Lawyers' Marketer

Our Difference

We are a law firm marketing agency invested heavily in AI tools for lawyers.

We specialize in legal marketing. For over ten years, we have been focused on the legal space. That includes personal injury, family law, estate planning, criminal defense and more.

An important nuance.

Every practice area has its own customer behavior, its own keyword and search economics, and its own client psychology. A personal injury prospect searches differently than someone looking for a divorce attorney. We know the difference and we build campaigns around it.

Google is changing the law firm marketing game once a quarter, AI is changing the law firm marketing game once a week.

Our specialization also means we're not learning on your dime. We already know which keywords convert in your market, which landing page structures work for legal intake, and where most law firm marketing budgets leak. You get that knowledge from day one.

google pay per click for law firms
Law firm lead generation

The case journey.

Your law firm gets found

SEO and PPC put you in front of people actively searching.

Your leads convert

Optimized landing pages and intake turn clicks into calls.

You sign more cases

Measurable results tied to revenue, not vanity metrics.

lawyer marketing agency

"I'm firing my current law firm marketing agency."

We are fully aware of the quality (or lack thereof) of the competing law firm digital marketing agencies out there. It's a sad state of affairs, and all of our clients have been burned in the past. We put our money where our mouth is. No long-term contracts, no setup fees and no upselling for "premium" services. You get the full boat from day one and we make it easy to fire us if we don't deliver.

Digital marketing

Passionate about solving problems through creative communications.

Building the strategy

Passionate about solving problems through creative communications.

Helping to achieve more people

Helping to achieve more people

Boost your sales

Passionate about solving problems through creative communications.

Brainstorming and creative ideas

Passionate about solving problems through creative communications.

Who are we?

toby chadwick

Toby Chadwick

Founder

Helping lawyers figure out where to use AI and where to use humans to grow their firms.

Order The Claude AI For Lawyers Book Legal AI Guide Read My Best Blog Posts
jon sterling

Jonathan Sterling

Strategic Advisor & Investor

Growing the business development and law firm coaching arms of The Lawyers' Marketer.

Order The Claude AI For Lawyers Book Apply For Coaching FAQ See How Smart Toby Is Here

Law Firm SEO

Search Engine Optimization (SEO) for law firms is still the name of the game, even though AI searches are becoming more prevalent.

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PPC Advertising

Law firm PPC takes some finesse. You can burn a lot of money on Google Ads for lawyers if you're not careful. We will help you maximize your budget.

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Backlinks

Optimizing your law firm marketing content tells Google that you think you're important. Building backlinks tells Google that other people think you're important.

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