By Toby Chadwick and Jon Sterling · The Practitioner Series · Available now
How to rank in Google’s AI Overviews before your competition sees them.
Half the book is Gemini. Half is how to show up in the Google answers that are now stealing your traffic.
A client Googles “statute of limitations personal injury Florida.” Google answers the question itself at the top of the page. The client never clicks through to any law firm’s website.
That’s AI Overviews. It’s eating your organic traffic right now. The firms that figure out how to rank inside those AI answers are going to beat the firms that don’t.
This book shows you how.
What’s inside
Part One: Gemini as a daily tool
- The Google product stack explained for lawyers (Gemini, Gemini Advanced, NotebookLM, Gems, Workspace integration)
- NotebookLM workflows for case files, depositions, and discovery
- Gemini inside Gmail and Google Docs
- Building Gems for your practice area
- Over 100 copy-ready prompts
Part Two: AI Overviews and the new SEO
- How AI Overviews actually work and why they changed legal SEO overnight
- The content structure that gets your firm cited
- Schema and structured data most law firm sites are missing
- Local AI Overviews and your Google Business Profile
- Measuring what’s working when traditional SEO reporting undercounts it
- The content pivot every law firm website needs to make right now
- 40+ AI Overviews optimization checklists
124 pages. The longest book in the series. Instant digital download. PDF format.
Who wrote it
Toby Chadwick and Jon Sterling run The Lawyers’ Marketer and have spent the last 18 months auditing law firm websites against the new AI Overview reality.
This book is the field book that came out of that work.
What’s included with your purchase
The Gemini Prompt Vault
Every prompt in the book, copy-ready.
The AI Overviews Audit Checklist
The 40-point checklist used when auditing law firm websites for AI Overview readiness.
The content pivot template
Rewrite template for the three page types most likely to earn citations.
Firm AI policy template
Shared across all three books in the series.
One year of updates
Google iterates on AI Overviews constantly. Updates included for twelve months.
FAQ
When do I get the book?
Instant download after purchase. You’ll receive the PDF and all bonus files by email within minutes.
My firm uses ChatGPT, not Gemini. Should I skip this?
The AI Overviews half of the book applies no matter what AI tool you use. If you only read Part Two, you still get the ranking playbook. Worth the price on that alone.
Is this an SEO book?
Half of it, yes. Specifically about AI-generated search results, which uses some old SEO techniques and some brand-new ones.
